인포그래픽/안내

마케팅 캠페인 한 페이지 (목표·전략·KPI)

마케팅 캠페인 한 페이지 기획서. 핵심만 압축.

인포그래픽/안내 마케팅 캠페인 한 페이지 (목표·전략·KPI) AI 프롬프트 이미지 프롬프트 마케팅 캠페인 기획서 한페이지 포스터 인포그래픽 브랜딩 목표

캠페인명 여름 시즌 신상 출시 캠페인

목표 6주간 매출 +25% / 신규 가입 5000명

전략 SNS 광고 + 인플루언서 + 이벤트 + 이메일

KPI CTR / CPC / 전환율 / ROAS 4x 이상

비주얼 상단 헤더 + 4 박스 (목표·전략·예산·KPI) + 차트

컬러 흰색 배경, 검은색 제목, 파란색 포인트, 회색 보조톤

비율 1024x1536

프롬프트

[Input]
- language: Korean
- output_size: 1024x1536

[Purpose]
One-page marketing campaign planning sheet for presentation or internal review, designed as a premium consultant-style editorial layout with the realism of a printed strategy document on matte paper.
A vertical strategy summary poster that communicates campaign goal, tactics, timeline, budget focus, and KPI at a glance while feeling like an actual working campaign brief.

[Composition]
- Page structure: top header occupies about 12%, main content uses a 2x2 box grid in the middle 55%, and a compact chart / timeline / KPI area anchors the lower 20%.
- The overall framing should feel like a polished strategy deck page: centered layout, strong alignment, precise column grid, clear section hierarchy, and realistic document details such as page code, version label, owner line, and footer notes.
- Background treatment: matte white paper texture with faint cool-gray tint, subtle grid hints, light print grain, delicate fold impression, and small editorial metadata details that make the sheet feel physically produced.
- Use {캠페인명}, {목표}, {전략}, {KPI}, {비주얼}, {컬러}, {비율} placeholders throughout the layout.
- Add realistic planning-sheet microcopy in Korean, such as "2026 Q2 캠페인 브리프", "내부 검토용", "작성일 2026.05.01", "담당: Growth Marketing Team", "예산 배분", "채널 믹스", "실행 일정", and "리포트 기준: 주간".

[3. CORE STRUCTURE]
- Header area (top 12%): set {캠페인명} as the main title, large and bold, slightly left-aligned, with a small eyebrow label reading "마케팅 캠페인 한 페이지" and a right-side metadata block reading "DOC-699 · v1.2 · 2026.05".
- Summary line area: place {목표} directly beneath the title as a smaller statement, separated by a thin horizontal rule or subtle divider line; include the visible label "목표" before the goal statement.
- Main grid area (middle 55%): render four equal boxes for campaign planning content. Box 1 title "전략" presents {전략} as bullet-style channel actions with mini icons for SNS, influencer, event, and email. Box 2 title "KPI" presents {KPI} with small metric chips such as "CTR", "CPC", "전환율", "ROAS". Box 3 title "비주얼" follows {비주얼} as an organized creative direction overview with a tiny mood strip, sample ad-card thumbnail, and asset checklist. Box 4 title "컬러 / 비율" uses {컬러} and {비율} as a campaign design-system block with swatches, ratio bar, and usage notes.
- Visual system area: show a chart panel in the lower section with a 6-week timeline, line chart for expected conversion growth, stacked bar for budget/channel mix, and a small legend. Include Korean labels such as "1주차", "2주차", "3주차", "4주차", "5주차", "6주차", "런칭", "리타겟팅", "리뷰 리포트".
- Include a footer strip with page number "01 / 01", small confidentiality text "Internal Marketing Review", a tiny QR-style reference block, and short Korean note "성과 기준은 GA4 및 광고관리자 주간 리포트 기준".
- Keep all text blocks highly legible, with each section aligned to a consistent column grid and balanced padding for a real executive review sheet.
- Format the overall composition to match a one-page marketing campaign dashboard rather than a brochure or social post.

[4. STYLE RULES]
- Typography: use Pretendard or Noto Sans KR for body text, bold weights for headings, medium weights for labels, and clear size hierarchy; title around 42–54px, section labels around 18–22px, body around 16–18px, metadata around 10–13px.
- Color palette: white #FFFFFF, charcoal #2B2F33, cool gray #D9DEE5, muted blue-gray #6E7C8C, with a clear accent matching {컬러}.
- Border/shadow: thin 1px gray dividers, soft drop shadow 0px 4px 12px rgba(0,0,0,0.08) on boxes, refined rounded corners around 8px, subtle printed-paper edge shadow.
- Treat {컬러} as the campaign accent system, applying it to chart markers, section tags, timeline dots, KPI chips, and the ratio visualization while keeping the overall palette consulting-grade.
- Add small realistic design artifacts: alignment ticks, section numbers "01 전략", "02 KPI", "03 비주얼", "04 컬러·비율", tiny chart legends, annotated percentage callouts, and neat table rows.

[5. VISUAL STYLE]
- Camera / lens: top-down flat-lay document rendering style, equivalent to a 50mm standard lens look with a perfectly orthographic page presentation.
- Lighting: soft studio overhead lighting with even diffusion, slight left-side emphasis, gentle paper-edge shadow, and realistic matte print texture.
- Color grade: crisp white, charcoal, muted slate, and restrained accent color accents; clean corporate editorial tone with neutral contrast.
- Material realism: visible fine paper grain, subtle ink density variation in dark text, clean vector-like charts, and slightly tactile printed document quality.

[6. MOOD]
Premium strategy deck page — McKinsey / Bain-style consulting presentation aesthetic with modern editorial polish, realistic internal-review document details, and dense but readable campaign-planning information.

[7. CRITICAL]
- Korean text accuracy: the following strings must appear exactly and without broken characters: "마케팅 캠페인 한 페이지", "목표", "전략", "KPI", "비주얼", "컬러", "비율", "6주간 매출 +25% / 신규 가입 5000명", "SNS 광고 + 인플루언서 + 이벤트 + 이메일", "CTR / CPC / 전환율 / ROAS 4x 이상".
- Also include readable Korean support text such as "2026 Q2 캠페인 브리프", "내부 검토용", "작성일 2026.05.01", "예산 배분", "채널 믹스", "실행 일정", "리포트 기준: 주간", and "01 / 01".
- All text should be cleanly typeset in Korean, with no garbled Hangul, no missing spaces, and no distorted punctuation.
- Maintain a strict one-page consultant layout: top header, structured boxes, and lower chart area; do not change the overall framing.

[8. 🚫 PROHIBITED]
- Fake official seals / certifications
- Broken Korean characters
- Unauthorized celebrity likeness or composite portraits

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마케팅 캠페인 한 페이지 (목표·전략·KPI)

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