광고/포스터

무신사 스트리트 패션 광고

무신사 톤 — 한국 MZ 스트리트

광고/포스터 무신사 스트리트 패션 광고 AI 프롬프트 이미지 프롬프트 무신사 스트리트 패션 광고 룩북 포스터 캠페인 MZ

브랜드 톤 MUSINSA

시그니처 결 한국 MZ 스트리트 + 시크 + 어반 + 실용적 레이어링

제품·소재 오버핏 나일론 재킷, 와이드 데님, 그래픽 티셔츠, 청키 스니커즈

모델스타일링 본인 또는 모델 사진

시즌명 2026 S/S

캠페인명 서울 스트리트 컬렉션

날짜 5월 18일 발매

장소 성수동 쇼룸 및 온라인 동시 공개

가격·드롭정보 한정 드롭 · 재킷 ₩129,000 · 데님 ₩89,000

웹주소 musinsa.com/special/seoulstreet

채널핸들 @musinsa.style

컬러 팔레트 검정, 회색, 흰색, 파란색, 노란색 포인트

메인카피 서울 스트리트 컬렉션

서브카피 SEOUL STREET EDIT

그래픽요소 바코드 라벨, 사이즈 칩, 세로 캡션, 작은 형광 스티커

레이아웃 모델 풀바디 + 서울 거리 배경 + 상단 헤드라인 + 하단 드롭 정보 라벨

비율 1024x1536

프롬프트

[Input]
- language: Korean
- output_size: 1024x1536

[Purpose]
Korean street fashion advertisement poster, editorial product campaign for a youth apparel brand. Vertical mobile-first layout with full-body model, Seoul city backdrop, realistic campaign information, and retail drop details.

[Composition]
- Main subject: a full-body model occupies 55–60% of the frame, placed slightly off-center for a confident fashion-editorial stance, with {브랜드 톤} guiding the overall brand personality.
- Styling: show {모델스타일링} with layered streetwear proportions, visible garment texture, stitching, zippers, pockets, sneaker details, and natural fabric folds so {제품·소재} reads as the featured fashion focus.
- Background: urban Seoul street setting with realistic concrete, metal railings, glass storefront reflections, asphalt, crosswalk markings, delivery stickers, small shop signs, bus-stop panels, and distant pedestrians softened by depth of field.
- Framing: strong vertical composition with a bold upper headline stack, full-body silhouette through the center, and a lower retail-information block that feels like a real seasonal campaign poster.
- Keep {시그니처 결} visible in silhouette, pose, styling language, typography rhythm, and the mix of Korean street culture with contemporary retail polish.

[3. CORE STRUCTURE]
- Hero zone (center 55%): model in a confident street-fashion pose, sharply separated from the city background, with realistic clothing folds, crisp edge detail, natural hands, and grounded shoes touching the street surface.
- Background zone: layered urban backdrop with perspective depth; include believable Seoul street textures, window reflections, faint transit signage, pavement scuffs, and small environmental details that support the fashion narrative.
- Typography zone (upper 20%): place {메인카피} as the primary headline, with {서브카피}, {시즌명}, and {캠페인명} arranged as a premium editorial campaign stack.
- Product and drop zone (lower 18%): include a retail-style label card for {제품·소재}, {가격·드롭정보}, {날짜}, {장소}, {웹주소}, and {채널핸들}; add a small barcode or QR-like graphic block that looks like campaign metadata, not an official certification.
- Graphic accent zone: integrate {그래픽요소} such as a small sticker label, vertical side caption, thin divider lines, size-chip icons, and a streetwear hangtag motif to make the poster feel printed and realistic.
- Layout balance: {레이아웃} should feel like a premium Korean streetwear campaign with clear hierarchy between headline, model, city atmosphere, and product cue.
- Size treatment: maintain {비율} as the exact vertical format, optimized for social feed, store window poster, and mobile campaign display.

[4. STYLE RULES]
- Typography: use Pretendard or Noto Sans KR for Korean headline text, bold 700–900 weight, with tight but readable tracking; pair with clean uppercase English set in a modern sans-serif style.
- Color palette: {컬러 팔레트} anchored by charcoal #1E1E1E, white #F5F5F2, asphalt gray, cool glass blue, and a controlled accent color that supports street-fashion contrast.
- Text hierarchy: headline should be largest, campaign subtitle second, drop/date/location details smaller but legible, and metadata labels in compact caption style.
- Poster finishing: subtle soft drop shadow under text blocks, 4px y-offset, 12px blur, 15% opacity; add tactile print-poster cues such as slight paper grain, gentle ink density variation, and realistic sticker-tag layering.

[5. VISUAL STYLE]
- Camera / lens: 85mm f/1.8 fashion portrait look for the model, with enough compression to keep the silhouette sleek and editorial.
- Lighting: natural daylight with urban bounce, slightly directional from upper-left, plus gentle fill from the right to preserve face and garment detail.
- Color grade: cool urban neutrals with charcoal, white, and restrained accent tones; mild contrast, crisp blacks, clean highlights, and a modern retail-campaign finish.
- Detail rendering: realistic skin texture, believable hair strands, garment weave, sneaker rubber, metal zipper shine, glass reflections, asphalt grain, and subtle motion in distant street life.

[6. MOOD]
Premium Korean streetwear campaign — MUSINSA editorial energy with a clean Seoul city look, similar to a high-end fashion magazine ad spread, but with practical retail drop information and believable street-culture details.

[7. CRITICAL]
- Korean text accuracy: 반드시 아래 문구가 정확히 보여야 함: "무신사", "MUSINSA", "컬렉션", "서울 스트리트", "2026 S/S", "5월 18일 발매", "한정 드롭", "@musinsa.style"
- Required campaign copy: 메인 헤드라인은 "무신사"와 "MUSINSA"가 함께 보이고, 하단 정보 영역에는 "컬렉션", "서울 스트리트", "2026 S/S", "5월 18일 발매", "한정 드롭"이 읽혀야 함.
- Composition invariant: full-body model, city background, headline stack, lower product/drop label, barcode or QR-like metadata block, and small streetwear graphic accents must all appear in one vertical poster; do not crop the model into a half-body close-up.
- Preserve the intended ad style: modern Korean street-fashion retail campaign, not luxury jewelry, beauty, outdoor sportswear, or formal suit advertising.

[8. 🚫 PROHIBITED]
- Broken Korean characters or unreadable Hangul typography
- Fake official seals, government marks, certification badges, or misleading award emblems
- Celebrity likeness composites or implying a real celebrity endorsement
- Distorted hands, unnatural body deformation, or plastic-looking fabric

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