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브랜드명 도가 한자리

제품 종류·이름·도수 청주 · 한자리 청주 · 14%

카피 한 줄 한 잔의 격조 — 천 년의 양조

시각 컨셉 한국화풍 매화·산수화 배경 + 도자기 술병 + 작은 술잔 + 한자 캘리그라피

컬러 톤 먹·골드 + 청자색 + 매화 분홍

브랜드 정보 도가 한자리

상단 캘리그라피 한자리

한자 부제 韓盞之禮

원료 설명 국산 쌀 100% · 저온 발효 · 전통 누룩 숙성

제품 배지 2026 봄 한정 양조

출시 정보 VOL.014 · 2026년 5월 출시

행사 정보 전통주 시향회 2026.05.24 토요일 15:00

장소 정보 북촌 한옥살롱 2층 전시홀

티켓 정보 사전 예약 ₩15,000 · 성인 인증 필수

문의 정보 문의 02-742-2026 · @doga_hanjari

후원 표기 후원 한식문화연구소 · 로컬양조협회

책임 고지 지나친 음주는 건강에 해롭습니다 · 20세 이상만 구매 가능

QR 안내 예약 QR

스파인 크레딧 DOGA HANJARI HERITAGE BREWING POSTER 2026

프롬프트

[Input]
- language: Korean
- output_size: 1024x1536

[Purpose]
Korean traditional liquor advertisement poster for premium cheongju, yakju, or fruit wine.
Designed as a luxury vertical print poster that combines traditional ink painting, ceramic still-life product photography, and realistic commercial poster information such as release date, tasting event notice, store contact, and responsible drinking copy.

[Composition]
- Vertical poster layout with a clear top-to-bottom hierarchy: upper calligraphy title, atmospheric Korean painting scene, central product hero, lower brand story and event information.
- Main ceramic liquor bottle and small traditional cup(s) placed slightly below center, occupying about 45% of the frame height, with refined still-life staging, natural tabletop texture, plum blossom petals, folded hanji paper, and a subtle gold accent line.
- Background uses {시각 컨셉} with layered Korean painting texture, visible hanji fibers, soft ink wash mountains, plum branches, and atmospheric depth.
- Arrange the calligraphy, bottle, cup, brand label, and information blocks like a finished premium liquor campaign poster intended for gallery display, magazine placement, and in-store promotion.

[3. CORE STRUCTURE]
1) Top header area (about 18%): place large brush-calligraphy inspired Korean/Chinese characters reading {상단 캘리그라피} in dark ink, lightly textured like sumi-e on hanji paper, aligned toward the upper center with a small gold vertical subtitle {한자 부제} beside it.
2) Mid-upper atmosphere: build a painted landscape with plum blossoms, distant mountains, ink wash fog, and celadon-tinted air using {컬러 톤}; include a few falling petals and brush-textured decorative strokes that support the premium heritage tone.
3) Center hero area (about 45%): render a ceramic liquor bottle and a small traditional cup in a refined studio still-life style, centered and slightly forward, with realistic ceramic glaze highlights, engraved bottle label, condensation-free premium surface, and a subtle shadow anchor on a textured hanji or stone tabletop.
4) Product labeling zone: integrate {브랜드명}, {제품 종류·이름·도수}, and {원료 설명} as elegant premium ad text near the lower third; include a small product badge reading {제품 배지} and a release label reading {출시 정보}.
5) Copy zone (bottom): display {카피 한 줄} prominently, followed by {브랜드 정보} in smaller supporting copy; add poster-style details: {행사 정보}, {장소 정보}, {티켓 정보}, and {문의 정보} in a neat information grid with thin gold dividers.
6) Sponsor / notice area: include a small sponsor row reading {후원 표기}, a responsible drinking notice {책임 고지}, a simple QR-code placeholder labeled {QR 안내}, and a tiny vertical spine credit along the left edge reading {스파인 크레딧}.
7) Finish: preserve the ink-texture mood while making the ad crisp, polished, text-rich, and suitable for a premium editorial liquor campaign and realistic printed poster.

[4. STYLE RULES]
- Typography: use a mix of hand-brushed Korean calligraphy for the headline and Pretendard or Noto Sans KR for supporting copy; headline weight appears like bold brush strokes, body text medium 500–600, with controlled letter spacing and strong print readability.
- Color palette: {컬러 톤} rendered as deep ink black, antique gold, celadon blue-green, and plum blossom pink; off-white hanji paper background (#F3EBDD) with muted accent tones.
- Poster details: use fine gold divider lines, small vertical captions, date/location microcopy, a sponsor strip, and a QR placeholder that feels printed rather than digital; typography should remain elegant and legible.
- Border/shadow: very soft drop shadow under the bottle and cup, about 4px y-offset, 12px blur, 15% opacity; paper-edge vignette and hand-painted ornamental flourishes may be used to create a premium printed frame.

[5. VISUAL STYLE]
- Camera / lens: premium studio still-life look, shot as if on a Hasselblad X2D 100C with an 80mm lens at f/5.6, clean product separation and fine ceramic detail.
- Lighting: soft diffused key light from upper-left at 45°, delicate rim light from upper-right, controlled reflections on the bottle glaze, no harsh specular hotspots.
- Color grade: warm hanji cream + ink black + celadon + muted blossom pink, with a restrained gold accent and slightly desaturated editorial finish.

[6. MOOD]
Premium Korean heritage liquor campaign — feels like a museum-quality traditional craft advertisement blended with a luxury cultural magazine poster, quiet, dignified, poetic, and commercially polished.

[7. CRITICAL]
- Korean text accuracy: 반드시 정확히 렌더되어야 하는 문구: "{브랜드명}", "{제품 종류·이름·도수}", "{카피 한 줄}", "{브랜드 정보}", "{상단 캘리그라피}", "{행사 정보}", "{장소 정보}", "{티켓 정보}", "{책임 고지}"
- The final poster must visibly include realistic printed-ad elements: product name, alcohol type and ABV, release/date information, tasting event details, venue, ticket or reservation information, sponsor row, QR 안내, and contact information.
- The bottle, cup, and decorative elements must stay elegant and non-explicit; avoid intoxication cues, party scenes, youth-oriented styling, or exaggerated health/performance messaging.
- All typography must be clean, legible, correctly oriented, and natural for Korean premium advertising.

[8. 🚫 PROHIBITED]
- Fake official seals / certifications
- Broken Korean characters
- Minors, youth, or school-related imagery
- Celebrity composites or unauthorized celebrity likeness

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전통주 광고 포스터 (청주·약주·과실주)

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