광고/포스터

Zara 패션 룩북 광고

Zara 톤 — 모던 트렌디 + 럭셔리 결

광고/포스터 Zara 패션 룩북 광고 AI 프롬프트 이미지 프롬프트 자라 패션 룩북 광고 포스터 브랜드 모던 럭셔리

비율 세로형 1024x1536

브랜드 톤 미니멀 도심 럭셔리 패션 하우스 톤

시그니처 결 모던 트렌디와 럭셔리 편집숍 감성, 시크한 도심 무드

제품·소재 이탈리안 테일러드 미니 드레스와 오버사이즈 재킷

무드·라이팅 스튜디오 자연광과 강한 사선 그림자가 섞인 드라마틱 라이팅

컬러 팔레트 웜 베이지, 차콜, 깨끗한 화이트, muted taupe, 딥 버건디 포인트

메인 카피 여름이 시작되는 순간, 가볍게 흐르는 실루엣과 선명한 테일러링

한글 부제 2026 여름 컬렉션

시즌명 SUMMER 2026

레이아웃 모델은 중앙에서 살짝 우측, 상단 대형 ZARA 로고, 하단 정보 스트립과 좌측 제품 라벨

캠페인 날짜 5월 18일 금요일 19:00

드롭 정보 성수 쇼룸 · 온라인 동시 공개

쇼룸 위치 서울 성동구 연무장길 12 1층 쇼룸

티켓 정보 예약 무료 · QR 입장

가격대 ₩59,000부터 ₩179,000까지

웹주소 zara.com/kr

소셜핸들 @zara_kr

룩북 번호 룩북 VOL.247

스폰서 라인 스타일 파트너: 서울 패션 에디터스 클럽

프롬프트

[Input]
- language: Korean
- output_size: 1024x1536 ({비율})

[Purpose]
Zara-inspired fashion lookbook advertisement poster, editorial retail campaign, vertical full-page layout for seasonal collection promotion, designed like a realistic in-store window poster and social campaign key visual.

[Composition]
- Main subject: centered dynamic full-body model occupying 55–65% of the frame, with confident pose, clean silhouette separation, realistic hands, and visible garment movement.
- Background treatment: editorial studio set with warm plaster wall, seamless paper sweep, polished concrete floor, soft floor reflection, garment-rack shadow, and one or two understated styling props such as folded fabric, shoe box, hanger, or acrylic block.
- Framing: premium ad layout with a product-label zone, campaign information strip, small barcode/QR-style retail detail, and layered typography that feels like a seasonal fashion drop poster.
- Styling direction: match {브랜드 톤}, {시그니처 결}, {제품·소재}, and {무드·라이팅} while preserving a polished fashion-catalog composition.
- Realistic retail context: include a discreet showroom/date/ticket-information area, price range cue, web/social handle, and campaign code so the image feels like an actual printed fashion advertisement.

[3. CORE STRUCTURE]
- Hero area (mid 60%): model in a sharply styled lookbook pose, full body visible, centered slightly off-axis for movement, with crisp garment edges, accurate folds, seams, stitching, buttons, hems, and realistic fabric drape.
- Brand and campaign header: large English wordmark "ZARA" at the top or upper side, paired with {메인 카피}, {한글 부제}, and {시즌명}; maintain luxury editorial hierarchy with strong typographic contrast.
- Product label block: small retail caption near lower corner or side rail containing {제품·소재}, {가격대}, item code, color note, and care-tag style micro text.
- Event / drop information strip: add realistic poster details such as {캠페인 날짜}, {드롭 정보}, {쇼룸 위치}, {티켓 정보}, {웹주소}, {소셜핸들}, and {룩북 번호}; include a compact barcode or QR-like graphic as a visual cue.
- Decorative graphics: use subtle crop marks, thin rule lines, fabric swatch chips, measurement ticks, lookbook page marker, and a small sponsor/partner area using {스폰서 라인}.
- Layout control: arrange the scene according to {레이아웃}, keeping the poster balanced, fashion-forward, and ad-ready with a strong vertical read.
- Fashion focus: emphasize the garment finish and material clarity from {제품·소재}, with accurate folds, seams, texture visibility, and layered styling under controlled lighting.

[4. STYLE RULES]
- Typography: use Helvetica Neue or Pretendard for the main brand line, bold 700–800 weight, large headline scale; use Noto Sans KR or Pretendard Medium for Korean subcopy; keep tight leading and generous letter spacing for the English wordmark.
- Color palette: build the image from {컬러 팔레트}; use concrete tones such as warm beige #D8CBB8, charcoal #2C2C2C, clean white #F7F5F0, muted taupe #A99786, and one restrained accent color matching the signature brand tone.
- Poster finishing: allow fine editorial hairline rules, crop marks, barcode marks, price-tag micro labels, and a soft studio drop shadow with 4px y-offset, 14px blur, 18% opacity under the model and product blocks.
- Printed realism: add slight paper grain, ink density variation, realistic kerning, tactile fabric texture, and subtle shadow interaction between the model, props, typography panels, and floor.
- Retail clarity: all Korean text must be clean, properly spaced, and readable; English microcopy may appear as campaign-code text, item numbers, or collection labels.

[5. VISUAL STYLE]
- Camera / lens: editorial fashion photography look, shot on a Phase One IQ4 or Hasselblad H6D with an 80mm–110mm portrait lens at f/5.6 for crisp garment detail and natural body proportions.
- Lighting: studio key light mixed with directional natural daylight, soft window light from upper-left at 45° plus a subtle fill from front-right, with dramatic shadow shaping and clean specular control.
- Color grade: muted luxury neutrals with beige, taupe, charcoal, and white; slight cool contrast in shadows and warm highlights for a premium campaign finish.
- Surface detail: realistic fabric weave, leather grain, brushed metal zipper highlights, floor texture, plaster-wall variation, and gentle print-poster paper texture.

[6. MOOD]
High-end European fashion campaign — Zara retail lookbook meets Vogue fashion editorial energy, crisp and modern with runway-adjacent polish, realistic showroom-drop information, and polished seasonal shopping urgency.

[7. CRITICAL]
- Korean text accuracy: render {메인 카피}, {한글 부제}, {시즌명}, {캠페인 날짜}, {드롭 정보}, {쇼룸 위치}, {티켓 정보}, {가격대}, and {스폰서 라인} exactly without broken characters.
- Default visible Korean copy should include: "여름이 시작되는 순간", "2026 여름 컬렉션", "성수 쇼룸 · 온라인 동시 공개", "5월 18일 금요일 19:00", "예약 무료 · QR 입장", "룩북 VOL.247".
- English text accuracy: the main brand line "ZARA" must appear correctly if used, with sharp typography and no misspelling.
- Layout invariants: maintain the dynamic full-body model composition, editorial studio set, small product label, campaign information strip, barcode/QR-style retail detail, and premium vertical advertisement hierarchy.
- Facial/body integrity: realistic fashion-model anatomy, proportional limbs, natural hands, no distortion or extra fingers.

[8. 🚫 PROHIBITED]
- Fake official seals / certifications
- Broken Korean characters
- Celebrity face composites or unlicensed likeness blending
- Distorted anatomy, extra fingers, or mannequin-like skin

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