Zara 패션 룩북 광고

프롬프트 원문

[Input]
- language: Korean
- output_size: 1024x1536 ({비율})

[Purpose]
Zara-inspired fashion lookbook advertisement poster, editorial retail campaign, vertical full-page layout for seasonal collection promotion, designed like a realistic in-store window poster and social campaign key visual.

[Composition]
- Main subject: centered dynamic full-body model occupying 55–65% of the frame, with confident pose, clean silhouette separation, realistic hands, and visible garment movement.
- Background treatment: editorial studio set with warm plaster wall, seamless paper sweep, polished concrete floor, soft floor reflection, garment-rack shadow, and one or two understated styling props such as folded fabric, shoe box, hanger, or acrylic block.
- Framing: premium ad layout with a product-label zone, campaign information strip, small barcode/QR-style retail detail, and layered typography that feels like a seasonal fashion drop poster.
- Styling direction: match {브랜드 톤}, {시그니처 결}, {제품·소재}, and {무드·라이팅} while preserving a polished fashion-catalog composition.
- Realistic retail context: include a discreet showroom/date/ticket-information area, price range cue, web/social handle, and campaign code so the image feels like an actual printed fashion advertisement.

[3. CORE STRUCTURE]
- Hero area (mid 60%): model in a sharply styled lookbook pose, full body visible, centered slightly off-axis for movement, with crisp garment edges, accurate folds, seams, stitching, buttons, hems, and realistic fabric drape.
- Brand and campaign header: large English wordmark "ZARA" at the top or upper side, paired with {메인 카피}, {한글 부제}, and {시즌명}; maintain luxury editorial hierarchy with strong typographic contrast.
- Product label block: small retail caption near lower corner or side rail containing {제품·소재}, {가격대}, item code, color note, and care-tag style micro text.
- Event / drop information strip: add realistic poster details such as {캠페인 날짜}, {드롭 정보}, {쇼룸 위치}, {티켓 정보}, {웹주소}, {소셜핸들}, and {룩북 번호}; include a compact barcode or QR-like graphic as a visual cue.
- Decorative graphics: use subtle crop marks, thin rule lines, fabric swatch chips, measurement ticks, lookbook page marker, and a small sponsor/partner area using {스폰서 라인}.
- Layout control: arrange the scene according to {레이아웃}, keeping the poster balanced, fashion-forward, and ad-ready with a strong vertical read.
- Fashion focus: emphasize the garment finish and material clarity from {제품·소재}, with accurate folds, seams, texture visibility, and layered styling under controlled lighting.

[4. STYLE RULES]
- Typography: use Helvetica Neue or Pretendard for the main brand line, bold 700–800 weight, large headline scale; use Noto Sans KR or Pretendard Medium for Korean subcopy; keep tight leading and generous letter spacing for the English wordmark.
- Color palette: build the image from {컬러 팔레트}; use concrete tones such as warm beige #D8CBB8, charcoal #2C2C2C, clean white #F7F5F0, muted taupe #A99786, and one restrained accent color matching the signature brand tone.
- Poster finishing: allow fine editorial hairline rules, crop marks, barcode marks, price-tag micro labels, and a soft studio drop shadow with 4px y-offset, 14px blur, 18% opacity under the model and product blocks.
- Printed realism: add slight paper grain, ink density variation, realistic kerning, tactile fabric texture, and subtle shadow interaction between the model, props, typography panels, and floor.
- Retail clarity: all Korean text must be clean, properly spaced, and readable; English microcopy may appear as campaign-code text, item numbers, or collection labels.

[5. VISUAL STYLE]
- Camera / lens: editorial fashion photography look, shot on a Phase One IQ4 or Hasselblad H6D with an 80mm–110mm portrait lens at f/5.6 for crisp garment detail and natural body proportions.
- Lighting: studio key light mixed with directional natural daylight, soft window light from upper-left at 45° plus a subtle fill from front-right, with dramatic shadow shaping and clean specular control.
- Color grade: muted luxury neutrals with beige, taupe, charcoal, and white; slight cool contrast in shadows and warm highlights for a premium campaign finish.
- Surface detail: realistic fabric weave, leather grain, brushed metal zipper highlights, floor texture, plaster-wall variation, and gentle print-poster paper texture.

[6. MOOD]
High-end European fashion campaign — Zara retail lookbook meets Vogue fashion editorial energy, crisp and modern with runway-adjacent polish, realistic showroom-drop information, and polished seasonal shopping urgency.

[7. CRITICAL]
- Korean text accuracy: render {메인 카피}, {한글 부제}, {시즌명}, {캠페인 날짜}, {드롭 정보}, {쇼룸 위치}, {티켓 정보}, {가격대}, and {스폰서 라인} exactly without broken characters.
- Default visible Korean copy should include: "여름이 시작되는 순간", "2026 여름 컬렉션", "성수 쇼룸 · 온라인 동시 공개", "5월 18일 금요일 19:00", "예약 무료 · QR 입장", "룩북 VOL.247".
- English text accuracy: the main brand line "ZARA" must appear correctly if used, with sharp typography and no misspelling.
- Layout invariants: maintain the dynamic full-body model composition, editorial studio set, small product label, campaign information strip, barcode/QR-style retail detail, and premium vertical advertisement hierarchy.
- Facial/body integrity: realistic fashion-model anatomy, proportional limbs, natural hands, no distortion or extra fingers.

[8. 🚫 PROHIBITED]
- Fake official seals / certifications
- Broken Korean characters
- Celebrity face composites or unlicensed likeness blending
- Distorted anatomy, extra fingers, or mannequin-like skin